92watt
92WATT is the space where I present my latest work, collaborations, and sources of inspiration. Take a moment to browse and learn about my approach.
Lucia Castellanos integrated designer
based in COLOGNE
3d modelling, Art Direction, Branding, Graphic Design, Posters
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3d modelling, Art Direction, Branding, Graphic Design, Posters 〰️
Balancing freelancing and a FULL-TIME job as a BRAND creative director
As a Brand Creative Director, I navigate the balance between staying true to the brand’s identity and pushing its creative boundaries. Leading the visual storytelling across channels requires both consistency and innovation. The dynamic mix of strategic planning, hands-on concept development, and time spent on set — it’s this constant shift between vision and execution that makes the job so rewarding.
Even outside of work, I enjoy taking on creative direction projects in my free time — it's a way to explore new aesthetics, collaborate with different creatives, and keep my perspective fresh.
EXPERIMENTING WITH COMPUTER GENERATED CONTENT > *3d, Augmented Reality, Computer generated Images (CGI), Virtual Reality & AI. 00
The possibilities of 3D images and CGI are truly amazing! From commercial purposes to art, these technologies have the potential to revolutionize many aspects of our lives, including also our creativity.
→ Cover Art: “I Feel Ok” single from She-Dog
between creative direction & fashion
As an art Director, I believe that bringing a brand identity to life through visual storytelling is more than just a job - it's a passion. With my love for design, strong communication skills, and a team-oriented mindset, I work closely with clients and creatives to create stunning images and graphics that embody their vision.
Every detail matters, from the choice of colors to typography, light, and formats.
→ My Name is Isla